Online gravity

In his recent book "Online gravity", Paul X. McCarthy addresses the invisible force driving the development of the digital economy. "Online gravity" yields many fascinating insights into the likely future evolution of the digital economy. The book principally addresses the fact that the online world is built upon knowledge and technology and that the web allows us to capture, organize and share knowledge on a vast scale at low cost. McCarthy describes online gravity as being like an online solar system whereby planets are formed that swallow everything and leave only small satellites. One key point the book drives home is that brand loyalty is much weaker in the online world than in the offline world. The power of the likes of Facebook or Twitter is not their strong brand name, but rather the size of their networks. So it's not that people feel a sense of loyalty to these companies, rather they like them because so many other people are already on them. 
Another very powerful point the book makes is that online gravity levels the playing field by removing geography, distance and language barriers. What this means is that the key source of value for digital companies of the future will be talented employees and relationships with millions of customers. Definitely worth a read if you get a chance!