Recent years have witnessed an explosion in online shopping and Smartphones, to the extent that phones have now become an integral component of shopping decisions for many customers. This is an extraordinary move in regard to online shopping. One particular company that has done extremely well from this disruptive technology is Canadian ecommerce firm Shopify. Recently, Shopify has launched an app entitled Sello that allows customers to create online stores from their phones. The video below demonstrates how exactly this works. This will be a fascinating development to watch in coming years, as it means that Smartphones can effectively become virtual office stores.
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