1. Retail spaces will effectively become showrooms. Shopping centres of the future will be quite different to what they are now. Rather than loading up shopping trollies with goods, consumers will sample goods in shopping centres that they are interested in. They will then scan and purchase them with their Smartphones and have them delivered home within hours.
2. Curation and personalisation will be a huge part of eCommerce in the future. These will facilitate a more direct relationship with consumers. The fashion industry will probably account for one third of all eCommerce.
3. Mobile commerce will be central to eCommerce. Companies that understand mobile commerce the best will reap the biggest returns.
4. Content marketing will be key. This will include video, Social Media, reverse guest blogging, newsletters and infographics.
5. Near Field Communication may become the future of eCommerce. NFC technologies like Google Wallet enable consumers to tap their phone with their credit card to pay for an item. Technologies like these will make for smoother and faster eCommerce transactions. Expect to see exciting developments in NFC technology.
